Drakes apperance in GQ magazine showed a very subtle use of colour text and titling. this is what i hope to achieve with my  magazine. The use of bright orange is a complete contrast to the black and white suit that the model is wearing however through cleaver use in the right places it adds another dimension to the cover. The orange is also successful in attracting the eye of the target audience. The background has been split using the models outline as a divide. one side has been filled black and the other white however both colous have been dullend down therfore not giving to sharp a contrast on the page. The text is white on the side of the black fill and then black on the white side. this makes the text easy to read and the articles easier to recognise. The orange colour is used as an anchoring colour bringing attention to the feature article and then linking the text to the model. This cover goes against convention as the magazines title is place over that of the photograph therefore detracting from the cover image. however, this is clearly justified because of its effective nature of linking the image back to the anchoring text again through the use of orange font.

Practise: First Photo Shoot

My first practise photo shoot went extremely well. I have focused on getting the lighting correct to compliment the model portrayed. The angles are good as they are not to extreme but at the same time effective in attracting the eye to the cover or article. I have tryed to use the scenery to the best of my ability, an example of this is the use of the reflective glass to convey that the model is hitting a dead end. I would like ti take further pictures against a white background to emphasise the model and exagerate his dominance in the photograph. The props and Mise-en-scene for the photo shoot where very limited due to the school environment that they where took in. i would like to include more relative Mise-en-scene such as a cap or headphones, this would also achieve a more direct message to the magazines target audience.

Research into Target Market

Popular Magazines: GQ, King
Popular colours: Grey, Blue, Black, Silver, Gold
Most Popular Name from ideas: Encore 73%
Things TA want to see in Mag: Technology, Upcoming Events, New Talent
Popular Artist: Eminem, Professor Green, Rizzle Kickz, Dr Dre
Popular Fonts: Calibri, Times New Roman, Agency FB

Magazine Design Brief

Breif: A clear refined choice of text throughout the magazine. Use of subtle colours such as the grey scale which wont take dominance away from the article or the photographs. Photographs should support the text and addd to the story therefore must be relative to the meaning of the article. Titles should be clear at the top of the page as they will be a vital source of navigation through the magazine supporting the individual page numbering, this can be acheived through the use of different colours and fonts. The main colour in a photograph could be used in fonts or other features such as graffics to link the photo with the rest of the page. The Magazine is aimed at established individuals with a high disposble income so the magazine must appeal to them.

I will draw inspiration fromt hese covers to help  me create my own hip hop magazine covers. All these covers are umique in terms of design and adress the audince well through eye catching colours and cover picutres. i am inspired particularly by the XXL lil wayne front covers choic of camera angle and may recreate this in my magazine. the bright colours used in the comlex cover draw the attention to the model almost framing him in light, however the sover isnt concentional as it dosnt use the Z composition and no attention is drawn to the puffs. Only the anchoring text is clearly visible at a glance

Hip Hop Media Mag

through my mood board above i have tried to represent the general perception and iconography of hip hop however have also shown some images of apsiration that i found commonly depicted through songs discovered in my research. i have shown strong images to relate back to not only the overall dominering nature of the genres artist but also the background of the music as it has developed from an urban environment. the block nature of the traditional styles for representation of the genre stem from the urban background as the blocky charcateristics relate back to the rigid nature of the streets and buildings the genre was conceived in. the artist depicted above are very influential to the genre therefore they have a very serious persona this is the reason for many of the images being displayed in black and white, the black and white could also relate back to the un neggotating veiws preached by the artist in the rap community. "Bling" is very common thrughout the hip hop/ rap genre, bling is commonly used