Total Magazine Evaluation

The magazine i have created has been strongly aimed at young men and women between the ages of 15 and 34. the magazine will help and support ameture talent such as rappers and producers to go further in their careers, sections such as the tech analysis section and the new talent articles will support and promote this new generation of talent. This in particular makes my publication extremely important in the genre. The magazine has been maid to be clean and subtle so not to exclude any potential member of my target audience.My magazine has attempted to change the representation of young youths in the media particularly those into hiphop music. The magazine has done this through the use of formal fonts and subtle colours similar to those used in GQ. This shows the target audience in a different light and also encourages external target groups to read my magazine to gain knowlege on the genre and therefore have a deeper understanding. The actual content of the text and images supports this highly, my main feature article discusses the hard work and long nights that lead to the sucess of the artist, this is a huge contrast to the general image of "unemployed thugs" which has been created by the media in recent years. The mise en scene of my photo shoots has also supported the possitive image that i have tried to create for my target audience, all the models are clean and groomed and i have photographed them in passive possitions going against the images portrayed in Magazines such as the source and XXL magazine e.g. Nas the boxer pictured further bellow.

Although being a subtle and pure magazine through the use of props such as a baseball cap and a hooded top will create a direct link to the majority of my target audience. I have used a bold and imposing shot on my front cover to attract the readers to my magazine, the cover shot is extremely well defined and the white background helps to create significance and give the effect of dominance on the page. The models pose is significant as the side of his face in particularly his jaw suggest that he is of importance and acts as a source of inspiration to the target audience.
The theme and the house style of my magazine is hugely influence by the upper class chic of GQ, for this reason i beleive that Condenast distributors of GQ and Vogue to name but a few would be the perfect company to distribute my magazine. The magazines already run by condenast are hugely sucessful and attractive to my target audience of young successful people. I beleive that the power of Condenast will be hugely benificial to my magazine and will help in gaining support in the industry and attracting the relative people for interveiws.
through the creation of my magazine i have gained an array of different skills. thanks to my first photoshoot i learnt how to use diferent lenses and focus cameras corectly to either get the desired effect of maximum clarity. I used adobe photoshop and fireworks in the creation of my magazine these softwares helped me to acheive the high clarity and colours displayed in my magazine. Photoshop allowed me to get the maximum standard from my photoshoot and allow make the images more suitable by removing back grounds and cropping.The wand tool ans softening tool on photoshop where particularly helpfull in creating the smooth effect i have acheived through my images.
I beleive that my last magazine created as part of my preliminary task failed in its aim to repressent the genre in a new light. The colours and the text produced for the magazine excluded a larg ammount of potential readers due to the magazines in your face nature. The magazine i have now produced as a final version is much more refined and subtle suiting its purpose much more. the colours used whilst minimal are relative and add to the page, all the pages created have a strong house style which was lacking in the preliminary task. i have learnt from my mistakes and i beleive that i have created a much higher standard through them and now the magazine is much more fitting to the audience. The subtle tones added to a spark of colour on eachpage are not over powering as they where in the preliminary task. All these added features and the new found purity of the layout support the magazines aim in changeing the perception of young hiphop listeners and challenge popular beleif that the generation is antisocial and violent. The feedback i received throughout the development of my magazine from the target audience was hugely important in developing the magazine ans for the majority was extremely possitive. The target audience feel that they are represented much better through the new magazine and are attratced to the magazines concept much more than that of the Preliminary task.